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Starwood Preferred Guest® Announces ‘Better by the Night’ Promotion

Stamford, CT– November 28, 2012 – Starwood Hotels & Resorts Worldwide, Inc.(NYSE: HOT) and its award-winning Starwood Preferred Guest® (SPG®) program today unveiled a new global promotion, SPG Better by the Night™

 
Dec. 2, 2012 - PRLog -- Stamford, CT– November 28, 2012 – Starwood Hotels & Resorts Worldwide, Inc.(NYSE: HOT) and its award-winning Starwood Preferred Guest® (SPG®) program today unveiled a new global promotion, SPG Better by the Night™

SPG Better by the Night™, where members registered for the promotion can earn unlimited bonus Starpoints® during the earning period of October 1, 2012 – December 20, 2012.  Members will receive up to three times their normal Starpoint awards at more than 1,000 participating hotels and resorts worldwide, with the potential to earn additional bonuses on reservations made through the new SPG App for iPhone® or SPG.com, and for their check-ins on synced Foursquare accounts.

“We continue to provide our members with opportunities that allow for more choice and more flexibility.  Better by the Night gives members the ability to earn more Starpoints not only through their stays around the world, but through their favourite platforms whether it’s SPG.com, our enhanced mobile app or Foursquare,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest.

SPG Better by the Night allows registered members to receive double Starpoints on all eligible stays of 1 or 2 nights, and triple Starpoints on eligible stays of 3 or more nights. An additional 500 bonus Starpoints will be awarded for bookings through the SPG App for iPhone, and 250 bonus Starpoints for stays booked on SPG.com at all 1,100 hotels and resorts in the SPG program. As an added social incentive, SPG members can earn 250 bonus Starpoints for checking in to any Starwood property on synced Foursquare accounts during a confirmed reservation within the earning period.

Launched in March of this year, the SPG App for iPhone utilizes state-aware technology to create personalized guest experiences across Starwood’s nine distinct brands. The new application is part of Starwood’s on-going commitment to tech innovation to meet the needs of today’s connected global traveller.  For example, Starwood was the first in the industry to offer FaceTime customer service, a feature that’s built into the new SPG App. The app also includes fully integrated booking, member information, comprehensive hotel searches, travel details and access to social media channels. And as with SPG.com, members who book through SPG’s App for iPhone will always receive Starwood’s Best Rate Guarantee.

Amongst the participating hotels are W Paris-Opéra, Le Méridien Istanbul-Etiler, Hotel Alfonso XIII, a Luxury Collection hotel in Seville, and Hotel Maria Cristina, a Luxury Collection hotel in San Sebastian, all of which opened this year. Other participating hotels include The Lanesborough and Aloft London Excel as well as the Sheraton Edinburgh which re-opened this spring following extensive refurbishments.

SPG Better by The Night registration is open through November 30, 2012. For more information and to register please visit spg.com/betterbythenight. Members can sync their SPG and Foursquare accounts at spg.com/socialcheckins.    

About Starwood Preferred Guest

Starwood Preferred Guest® (SPG®) is an innovative, award-winning frequent traveler program that unites each of Starwood’s 9 distinctive hotel brands and includes more luxury hotels in more destinations around the world.  SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG Moments, and most recently Your24TM and SPG LifetimeTM.  In addition to Free Night Awards at over 1,100 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints that members earn through SPG can be redeemed for access like to no other to experiences in music, sports and the arts through SPG Moments.  SPG also has an ongoing commitment to digital innovation to meet the needs of today’s connected global traveler – from  the SPG app for iPhone that utilizes state-aware technology to create a more personalized hotel stay to Starwood’s Best Rate Guarantee on SPG.com, to SPG’s integration within Facebook, Twitter, Foursquare, Weibo and more.  Offerings such as these have helped SPG build a passionate member base among the world’s most frequent travelers.  Learn more at spg.com and spg.com/moments and connect with us on facebook.com/spg, twitter.com/spg, foursquare.com/spg, pinterest.com/spglife, and youtube.com/spg.
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About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,112 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.


Press Contact:
Jenni Benzaquen
Director Public Relations – Starwood Hotels and Resorts, Europe, Africa & Middle-East
t +32 2 204 5494  
Jenni.Benzaquen@starwoodhotels.com

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