The waistline of the average Australian is increasing like never before, with 50% more overweight men than overweight women. Despite this, far more retailers cater to plus size female fashion, leaving big men (http://www.bigmensclothing.com.au/)
According to the Bureau of Statistics:
· 70.3% of Australian men are overweight or obese as compared to 56.2% of women.
· Men’s average waist measurements have risen by 1.7 cm since 2007-08.
Corresponding with the nation’s expanding weight is our growing affinity with online shopping. Statistics from a global retail and consumer report released by PwC/Frost and Sullivan suggest:
· A record 53% of Australian consumers aged above 15 years are now buying online.
· Online shopping expenditure in Australia is predicted to reach $16 billion by the end of the year.
The link between the two sets of statistics has not gone unnoticed by Ron Bennett Big Men’s Clothing, an Australian owned company selling specifically to big and tall (http://www.bigmensclothing.com.au/
Having seen the popularity of their online store www.bigmensclothing.com.au skyrocket, Ron Bennett Big Men’s Clothing are giving big and tall men a convenient and discreet way of shopping for their plus size clothes online. Online Business Manager Murray Finlayson believes finding well fitted clothing is only half the battle for these men.
“It is more than just locating clothes that fit. Like any of us, big men want to look stylish as well.” Says Finlayson. “TV celebrity Matt Preston is perhaps Australia’s most stylish big man and may have the means to get his clothes specially tailored for him, but we believe all big and tall guys should be able to have access to affordable, great looking clothing from good brands. No matter what their size.”
Traditional bricks and mortar stores may be disappearing at an alarming rate, but if the analysts are correct, our shift to online shopping will provide Australian big and tall men new opportunities to find the clothing they want, at a size that fits.