Says Campbell Duke, "The world of work is changing! Not only do modern job hunters and career changers need to know how to effectively navigate the new realities of the work world, but it's becoming increasingly important for professionals who are already employed."
Campbell Duke goes on to cite statistics that say 70% of employees surveyed recently say they're 'dissatisfied' or 'highly dissatisfied' with their current work situation. Another study found that at any given time, 30% of employees acknowledge that they're actively seeking other employment. “These statistics give us some insight into the current 'lose-lose' scenario facing employers and employees in today's workforce.”
“It doesn't have to be this way”, explains Campbell Duke. “Knowing the basics of personal branding empowers people take charge of their work life. It can help job hunters and career changers find a new work situation, but it's also empowering for people who are currently employed but may be experiencing dissatisfaction or doubts about their current situation. In a work world where we can no longer count on job security, personal branding is fast-becoming a life skill.”
Find the 2013 calendar for the '3 Simple Secrets of Smart Professionals Who LOVE Their Work' at CampbellDuke.com/
Beth Campbell Duke is a former school teacher and now owner of CampbellDuke Personal Branding, based on Vancouver Island. CampbellDuke Personal Branding provides workshops, as well as private and group coaching sessions to clients. Find her online at CampbellDuke.com.