Among the winners was HospitalPortal client Olmsted Medical Center. The Rochester, Minn.-based regional healthcare system received a Silver Award in the Intranet category for its organizational communications hub “OMConnect.”
“In spite of the unsettled healthcare environment, organizations have accelerated their investment in digital communications,”
Gothberg notes that improvements in websites were largely focused on enhancing visual interest, perfecting navigation, and showcasing key service lines. Videos, audios, virtual tours, social media tie-ins, and calls-to-action now populate many key service sections.
“More organizations are also seeing the benefits of integrating digital and traditional media communications,”
Winners of platinum, gold, silver, and distinction awards represented 18 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies. Awards were given in 14 different categories: Best Mobile Communications, Best Patient Access and
Convenience, Best Site Design, Best Health/Healthcare Content, Best Interactive, Best Care/Disease Management, Best e-Business, Best Doctor Directory, Best Social Networking, Best Rich Media, Best Integrated Marketing Campaign, Best Overall Internet Site, Best Intranet, and eHealth Organizational Commitment.
Judges looked at how websites and other digital communications compared with others in their organization’
“As in previous years, competition was especially strong among large hospitals, healthcare systems, and managed care organizations,”
The eHealthcare Leadership Awards program was developed and first presented 13 years ago by eHealthcare Strategy & Trends, a leading industry resource published by Health Care Communications, Rye, NY. The Sixteenth Annual Healthcare Internet Conference was sponsored by Greystone.Net, an Atlanta-based strategy firm.
Major sponsors of the eHealthcare Leadership Awards were Atlanta-based Connect Healthcare, a PhotoBooks company that provides physician directories and custom websites; Geonetric, a Cedar Rapids, IA-based supplier of comprehensive online services, including content management; Medseek, an enterprise e-health solutions company based in Birmingham, AL; Private Health News, a Cincinnati-based supplier of e-health newsletters and CRM programs; and Professional Research Consultants, a market and customer research firm based in Omaha, NE. Other supporters were CareTech Solutions, Creative Change, eVariant, Hospital Portal.net, Krames StayWell, Monigle Associates, and Primacy (formerly known as Acsys Interactive)