Messiah Lifeways took the highest honor in the website category of the Rebranding Aging Awards, which were announced today at the 2012 International Council on Active Aging (ICAA) conference in New Orleans. Judges singled out the site, launched in 2012, as the best among several “stellar” entries, lauding it as “colorful, usable, and authentic.”
Messiah Lifeways also took Silver in the Direct Mail category for the Messiah Lifeways Preview Guide, a four-color magazine sent regularly to thousands of 55+ adults in Central Pennsylvania. Judges praised the magazine’s “engaging content” and “visuals.”
The website and the magazine were key elements of the major rebranding effort Messiah Lifeways rolled out in early 2012. The new brand better reflects the 116-year-old organization’
The Rebranding Aging awards were determined by a panel of experts on the 50+ market. The ICAA notes that the organizations selected, like Messiah Lifeways, “are driving campaigns that take a fresh perspective on adults 50+—marketing their organizations to individuals who are engaged in life to the best of their abilities.”
“The quality of this year’s submissions is stellar,” said ICAA CEO Colin Milner. “Compelling videos, engaging content and authentic stories of ‘real people’ break stereotypes and attract more potential customers. ICAA is pleased to recognize these efforts and promote them as examples for others to follow.”
The awards are part of ICAA’s Changing the Way We Age® Campaign, an ongoing movement to change society’s perceptions of aging and what it means to be an older adult in North America today.
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About Messiah Lifeways Messiah Lifeways, formerly known as Messiah Village, offers a network of opportunities for adults 55 and better in South Central Pennsylvania. Recognizing that there are many ways to experience life, Messiah Lifeways offers life coaching, enrichment opportunities, community support services and resident communities. Messiah Lifeways, based in Mechanicsburg, is a non-profit organization. For more information, visit MessiahLifeways.org.
About the International Council on Active Aging (ICAA) The International Council on Active Aging® is the professional association that leads, connects and defines the active-aging industry. ICAA supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging—an approach to aging that helps older adults live as fully as possible— and provides its members with education, information, resources and tools. For more information, visit www.icaa.cc.