In the newly created position, Cadena will provide marketing support for Betts Spring Company and its three business units involved in truck parts distribution and service, spring manufacturing and the manufacturing of spray suppression products including fenders and mud flap hangers.
"We are pleased to welcome Eddie to our marketing team," said Bill Betts, vice president, Betts Spring Company. "His hiring allows us to provide focused support directly and indirectly to our customers through development of marketing tools to help them succeed."
During his 17 year career in marketing communciations, Cadena has gained productive expertise in web content generation and design, promotions and media news writing and production. He's received several awards including a 2010 award from the Fresno Ad Federation for writer, best catalog. He is a 1993 graduate of the University of California at Berkeley where he earned a B.A. degree in interdisciplinary studies with a focus on marketing and communications.
For more information about Betts Spring Company, phone 559-498-3304, e-mail info@BettsSpring.com, or visit http://www.Betts1868.com.
About Betts Spring Company
For over one hundred forty (140) years and during six generations of continuous family ownership, Betts Spring Company has practiced daily the mission of its founder and decorated spring maker William Michael Betts I – “Building Well, Serving Better.” From its proud beginning as the first spring manufacturer in the Western United States, Betts has developed into a diversified concern that serves heavy duty transportation, aftermarket automotive and other industrial sectors with innovative, patented products and services made in the USA. For more information, visit www.Betts1868.com.