Since 1995, the online company, www.globalcarpoint.com, has focused on a fiercely competitive global market, working with clients from Asia, Europe, and Africa.
"One of the fastest-growing markets is competitive car sales," said GlobalCarPoint's President and CEO Tamer Erguven. "A majority of our clients are serviced through various channels of online communication, so it's only natural to implement a strong social media presence."
While the team currently uses YouTube, Twitter, Flicker, Google+, LinkedIn, and Facebook, the new social media marketing strategy will incorporate a much more aggressive approach with photo-sharing and maintaining rapport among past clients. Pintrest, blogging, RSS feeds, and other tagging options are also being discussed.
"Luxury vehicles are one of the most sought-after commodities in other countries. It's important for our business to be able to showcase our work and connect with others wherever we can - especially online."
Audience segmentation will also play a major role in the overall marketing strategy. With China's emerging millionaire market on the rise, so is their steadily growing middle class; these two demographics are areas automotive businesses can't afford to overlook.
The combination of demographic information, as well as social media prevalence establishes that the company’s online initiatives are only that much more reinforced.
A recent study (http://www.mckinseychina.com/
GlobalCarPoint focuses on serving only automobile dealers and importers worldwide. We strive to establish long-term relationships with our cooperatives globally, by providing them with the best possible service and accommodations to fit each individual's needs. Our goal is to establish loyal customers and a mutual relationship based on confidence and reliability. To find out more, please visit www.globalcarpoint.com.
1001 N. Fillmore St. #205
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