PRLog - Nov. 29, 2012 - NEW YORK -- New York- Today Searchmetrics announced the appointment of Tom Schuster to the position of CEO of the search and social analytics company. Schuster is a strong addition to the Searchmetrics management team with a long and successful history in building and expanding companies internationally an area in which the new CEO has already made a name for himself at other startups.
In Schuster Searchmetrics gains someone with considerable experience and expertise in international business development and in all areas of sales and marketing. He is a perfect fit to work with CTO, Marcus Tober in guiding Searchmetrics’
His career includes positions at Siemens, IBM, Uniplex, and Novell. At RSA Security he initially served as vice president for Europe, the Middle East, and Africa and later moved to company headquarters in Boston to head global sales and professional services. As CEO of REVA Systems, he guided the company on its path from start-up to one of the most important players in the UHF RFID markets.
More recently as president of Arbor Networks Schuster led the company from start-up to a global market leader in DDOS (Distributed Denial of Service Security) technology. As vice president at SugarCRM he made a significant contribution to the success of the company in markets including Europe, the Middle East, and Africa.
“Since it was founded, Searchmetrics has demonstrated impressive success, not just in terms of the design and development of SEO software, but also as an entrepreneurial company. At the same time, the company has enormous potential in terms of wider marketing. I am very excited about the new challenges ahead and look forward to being a part of this dynamic company,” said Schuster.
“I’m very pleased to welcome Tom Schuster to Searchmetrics as CEO. As a driving force in the successful international growth of a number of companies, he is the ideal person to boost our team and help move us forward and strengthen our international approach. 2013 will definitely be a very exciting year. We have many great new ideas in the bag, and with Tom we now have the right person in charge as well,” said Marcus Tober, founder and CTO of Searchmetrics GmbH.
Searchmetrics is a pioneer and leading international provider of search and social analytics software for enterprises and online agencies. With its unique server infrastructure and software solution – Searchmetrics SuiteTM – Searchmetrics helps its customers and partners by aggregating and evaluating large quantities of data covering website rankings, keywords and relevant competitor groups.
Searchmetrics SuiteTM offers a unique insight in search engine and social media visibility of websites in 76 countries. This insight is of vital importance for companies engaged in inbound marketing because prominent visibility in search engines is indispensable in getting their content seen by potential customers online.
Next to Searchmetrics SuiteTM, Searchmetrics also offers a toolset for a quick start to search engine and social network optimization and real-time analysis – Searchmetrics EssentialsTM – as well as high-end SEO consulting services in Germany, Austria and Switzerland. Based in Berlin, this rapidly growing company now employs over 100 people with the support of Verlagsgruppe Holtzbrinck, venture capital firm Neuhaus Partners and Iris Capital. Searchmetrics counts numerous well-known companies, including ebay, Siemens, Warner Music Group, GM and Kaspersky. With offices in Berlin, London, Paris and New York Searchmetrics provides support for its SaaS solution through a network of partners and an online shop.