Sunday Afternoons’ attendance at the Winter Market is indicative of the company’s dramatic growth over the past few years. “Our goal is to keep retailers ahead of the game by providing the best sun & rain protection solution for their customers who are becoming savvier about the benefits of UV protection. We offer a mix of products that function at a high level on the trail while looking great around town,” explains Russell Hodgdon, National Sales Manager of Sunday Afternoons
Sunday Afternoon’s latest collection for Fall/Winter 2013 expands its offering with the Winter Performance Series. This collection is a mash up of urban styling and outdoor performance with products that work in a variety of settings – from the top of the mountain to the city streets. With the Fall/Winter 2013 collection, Sunday Afternoons Winter Performance Series includes four (4) water-proof proven leaders - the Ascent Cap, Maddox Hat, Cascade Hat, the Oregon Cloudburst Hat and the Elements Hat offering insulation from the cold, along with great UV protection.
The collection adds shielding from the wind and rain to Sunday Afternoon's standard UPF50+ sun protection, making them the ultimate in all-weather protection. Each hat offers a unique style, from the ear-flaps and wide brim of the Ascent and Elements caps to the full brim boonie style of the Cascade Hat, meaning that there's a style to fit anybody's preference.
Hodgdon adds, “Functional sun protection has been our sole focus for nearly 20 years. With the launch of our new H2Oshield line of winter performance headwear we are taking our high quality standards, functional fashion design mentality and rigorous product testing expertise into a whole new season to create year round sales.”
About Sunday Afternoons Inc. Sunday Afternoons’ mission is to develop superior sun protective products that allow people to enjoy life in the outdoors. They design, manufacture and market a range of quality sun protection products including sun protective clothes, sun hats, waterproof rain hats and sun protective swimwear. All products are dermatologist approved and carry the seal of recommendation from the Melanoma International Foundation. Sunday Afternoons, Inc. is a family business based in Talent, Oregon, and can be found at http://www.sundayafternoons.com/
About Outdoor Retailer Market
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through trade shows, product demo events and web-based business solutions. Produced by Nielsen Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.