““We are excited about the access we are giving to faith-based organizations … access to significant growth potential that until now may have been out of reach,” explains Doug Foster, former 7-Eleven Chief Marketing Officer and NovaLex principal. “The process of identifying and reaching a market of qualified new families doesn’t have to be expensive. But it does have to be precise, and it does have to deliver results. That is what we do.”
“This proven capability gives K-12 schools and other institutions the same opportunities we have been giving to companies in retail, banking, financial and business services markets,” says Foster. “It links the power of the school brand to potential new students whose families are motivated and respond in large numbers to enrollment and fund-raising requests.”
Often facing resource limitations, parochial schools are challenged to find cost-effective ways to identify and reach out to faith-based families that meet their enrollment criteria, including tuition requirements. Additionally, schools commonly rely on the traditional methods of pitching fund-raising and capital projects and, thus, fall short of their anticipated goals.
The appeal of this NovaLex solution to faith-based schools can be found in its less-is-more approach. By implementing its creative brand identity process, NovaLex can quickly uncover key requirements and strengths of each school and build an accurate target audience profile with the appropriate faith affiliation, income criteria and predisposition to faith-based giving. By matching this profile against a geographic data set, NovaLex arrives at an appropriate marketing plan for each school including CMO-based input, precise media targeting and, if needed, a complete turnkey campaign.
About NovaLex Consulting
NovaLex, Latin for “new plan,” is a marketing and strategy consultancy which supports emerging growth and mid-sized organizations seeking to ignite or accelerate growth. An enterprise of self-described “marketing architects,”
The proven methodology, “Precision Consulting,”
Media contact: 214-395-5153
