Steve Taylor wanted a contest that was more engaging for the consumer and different than anything he had ever done before. With nearly half of all adult Americans owning Smartphones according to Nielsen, he thought a mobile app giveaway to coincide with Taylor KIA’s TV and radio commercials would be a perfect fit.
Users download an application to their Smartphone and shake their phones every time they are prompted during Taylor KIA’s TV and Radio commercials now through the end of the year. With weekly winners and the grand prize, Taylor KIA is giving away over $20,000 in cash and prizes, including a 2012 Kia Soul.
For more information and full contest rules, please visit www.ShakeTaylor.com.