According to Jim Savas, vice president of Advanstar Automotive Group, POWERTRAIN PRO will reach out to the transmission market with content in Motor Age's monthly print magazine, periodically in POWERTRAIN PRO print supplements, in weekly newsletters and in regular, technically focused educational webinars.
Savas announced that Wayne Colonna, president of ATSG, will serve as publisher of POWERTRAIN PRO. "Wayne and ATSG are recognized as the top provider of transmission training information,"
ATSG is a technical support service for the automatic transmission industry, offering a technical hotline, books, software, bulletins, seminars, and technical courses to the automatic transmission professional. Colonna says he's excited that ATSG is partnering with Motor Age because specialty transmission shops are facing many challenges.
"Not only is the repair of automatic transmissions more difficult for these shops, but since 2006 the amount of repairs have steadily declined by three percent per year," explained Colonna. "So there's been a need for automotive transmission shops to diversify into general automotive repair work in order to survive. So these shops are eager to learn what's necessary to work under the hood beyond their specialty into areas such as ABS, powertrain and engine management."
Colonna will contribute a monthly column and technical content in Motor Age and be involved in webinar training.
Mike Willins, content director, Advanstar Automotive Group, says the new brand will be centered at the website www.MotorAge.com/
"We believe POWERTRAIN PRO is helping fill a gap in education and training that will enable automotive transmission shops to thrive and succeed," said Willins.
For more information about POWERTRAIN PRO, be sure to watch the introductory video at www.motorage/
If you’d like to schedule an interview with Jim Savas, Wayne Colonna or Mike Willins, contact Boris Chernin, marketing manager, at (310) 857-7632 or e-mail Boris at firstname.lastname@example.org.