The videos cover a range of topics including challenges of midmarket manufacturing companies, family-owned businesses, companies that choose to be great, rather than just grow, employee owned companies and their challenges and exporting. Each interview gleans insights from leaders and experts that can be applied to midsize businesses.
Select videos from the series are being made available for free on the Midmarket Institute’s YouTube channel and will be promoted on the social media channels with the hashtag #Midmarketvideos and on the Midmarket Institute website (www.midmarket.org)
Other business leaders interviewed by Ram Iyer in the video series include Mr. Paul Darley, CEO of Darley & Company, a family owned business in Illinois, Mr. Michael Campbell, Chairman of Mannington Mills in New Jersey and several thought leaders in Germany’s mittelstand including Dr. Patrick Adenauer, President of the German Family-owned Business Association (ASU) and Dr. Hermann Simon, author of ‘Hidden Champions’.
"The Midmarket Institute video series will focus on educating a wide variety of business and political leaders, the media and the general public about the American Midmarket and its unique challenges, said Ram V. Iyer founder and CEO of The Midmarket Institute. He goes on to explain that in the videos “Experiences and overviews are shared by the CEOs of some of America’s successful midsize companies and other business and economic experts from around the world. One of the goals of the free videos is to raise awareness of the midmarket - a previously neglected yet important business sector that is responsible for nearly 1/3 of national GDP and 1/3 of all private sector employment.,"