Race is on for remaining Comet stores

PRLog (Press Release) - Nov. 28, 2012 - Up to 25 different Comet stores are up for grabs following the announcement from administrators Deloitte that Comet is to close down.

Over 1,000 jobs have already been lost following the retailers administration with a further 800 threatened by more store closures.

A raft of consumer retailers are interested in the stores including retail giant Dixons, video store Blockbuster and value chain B&M Bargains.

Appliances Online, an online retail store specialising in white goods is looking to acquire the old Comet website.

The e-tailer has approached consumer PR agency (http://www.beattiegroup.com/prservices/consumer-pr.aspx) Beattie Communications for help. Corporate communications and consumer awareness campaigns will be managed by the Manchester PR (http://www.beattiegroup.com/our-pr-offices/manchester.aspx) team at Beattie.

John Roberts, CEO and founder of Appliances Online, said, “Following the announcement of Comet’s administration there was a lot of criticism being levied at online retailers. We strongly believe the chain failed because of mismanagement from the top that failed to put the customer first.”

The London PR agency will be tasked with promoting Appliance Online’s reputation for customer service with Lyndsey Evans, head of the agency’s Manchester office commenting: “When Comet went into administration this provided the perfect opportunity to engage media with the brand. Following our announcement of the brand’s bid for the Comet website, every national business desk is now aware of Appliances Online and its commitment to providing great customer service. Our next step is to build on this with a consumer campaign that goes live in the New Year.”