Beattie Communications aid in Comet website bid

PRLog (Press Release) - Nov. 28, 2012 - Following Comet’s entry in to administration earlier this month, Appliances Online have called in the consumer pr agency to help with a variety of corporate communications and consumer awareness activities.

CEO and founder of Appliances online John Roberts commented on the appointment: ‘Following the announcement of Comet’s administration there was a lot of criticism being levied at online retailers. We strongly believe the chain failed because of mismanagement from the top that failed to put the customer first.

‘In light of this and given Appliances Online’s fantastic reputation for service, we felt the time was right to stand up and defend the criticism being levelled at e-tailers such as ourselves and have brought in Beattie’s Manchester team to help us do this.’

Beattie Communications, one of the top London PR agencies (http://www.beattiegroup.com/) with offices in Manchester and across the UK, have already begun working on a consumer PR plan, communicating Appliances Online’s reasoning for the failure of Comet as well as promoting their own strong reputation for quality customer service.

Head of the Manchester office for Beattie Communications, Lyndsey Evans said: ‘Despite being a £300m turnover business with an extremely loyal following on Facebook and Twitter, there was little media awareness of Appliances Online.

‘When Comet went into administration this provided the perfect opportunity to engage media with the brand. Following our announcement of the brand’s bid for the Comet website, every national business desk is now aware of Appliances Online and its commitment to providing great customer service. Our next step is to build on this with a consumer campaign that goes live in the New Year.’