CEO and founder of Appliances online John Roberts commented on the appointment:
‘In light of this and given Appliances Online’s fantastic reputation for service, we felt the time was right to stand up and defend the criticism being levelled at e-tailers such as ourselves and have brought in Beattie’s Manchester team to help us do this.’
Beattie Communications, one of the top London PR agencies (http://www.beattiegroup.com/
Head of the Manchester office for Beattie Communications, Lyndsey Evans said: ‘Despite being a £300m turnover business with an extremely loyal following on Facebook and Twitter, there was little media awareness of Appliances Online.
‘When Comet went into administration this provided the perfect opportunity to engage media with the brand. Following our announcement of the brand’s bid for the Comet website, every national business desk is now aware of Appliances Online and its commitment to providing great customer service. Our next step is to build on this with a consumer campaign that goes live in the New Year.’