“With marketing automation, drip marketing nurtures prospects until they are qualified leads, allowing sales reps to spend their time more effectively,”
Act-On is designed to automatically push out messages with lead behaviors and tailor messages accordingly, always staying relevant and fresh, scoring leads and bringing out the best ones for sales reps to call on. Commenting on the package’s fantastic easy use, Heather Ardelean, director of marketing at InfoGrow, says, “Setting up automated programs, building landing pages, monitoring web traffic, and behavioral scoring, simplify daily marketing tasks.”
About Act-On Software
Act-On Software's cloud-based marketing automation platform is quickly forming the foundation of successful marketing campaigns everywhere -- from small, simple and direct, to complex globally implemented programs. Act-On's technology features an Instant-On™ database for accelerated campaign implementation;
The InfoGrow Corporation, Cuyahoga Falls, Ohio, has a proven track record in helping companies accelerate their sales and marketing effectiveness through making better decisions. With 23 successful years of experience in CRM, lead management, business intelligence, mapping, and B2B market analytics, InfoGrow helps clients identify their best prospects, discover missed opportunities, focus reps on the most profitable accounts, and reduce marketing waste. InfoGrow is a Microsoft Partner, focused on Dynamics CRM and Bing Maps application development, and is an ESRI partner. InfoGrow often provides hosting services for sales and marketing solutions. Learn more at http://www.InfoGrowCorp.com or call 800-897-9807.