The survey was conducted by online e-commerce platform CommerceV3, which analyzed data from over 50,000 orders across more than 250 small and mid-sized B2C retail storefronts from both 2011 and 2012. The sample size constituted over $4.7 million worth of transactions across a wide variety of retail segments.
“Last year was the first that Cyber Monday actually surpassed all other days of the year in terms of revenue for small merchants,” says Nathan Focht, president of CommerceV3 (CV3). “But this year it’s grown even more, and we processed about 20 percent more orders than we expected platform-wide.”
“These numbers are encouraging for the health of the small retailer, and for our country,” says Blake Ellis, a founding partner at CV3. “We knew Amazon and Wal-Mart would sell lots of stuff. But it’s good to see this kind of continued strength in small and mid-sized retailers, as well. And many of them are posting these numbers without resorting to the deep discounts large retailers are so keen on.”
CommerceV3 has processed over one billion dollars in sales and is one of the few eCommerce platforms that appeals to merchants both large and small. A hosted eCommerce platform with serious power for serious merchants, CV3 is secure, reliable, scalable and customizable. With no transaction or bandwidth fees and unlimited sku counts, you have the freedom to take your online storefront to new heights. For more information, please visit www.commercev3.com.
CommerceV3 Press Contact:
Katherine Oxnard Ellis