Not long ago, purchasing incontinence pads was limited to awkward supermarket purchases, with customers often left with the embarrassment of effectively wearing a sandwich board stating "my bladder function is not as good as it used to be!".
Of course, like most things, that all changed with the introduction of modern internet shopping sites. A recent addition to the niche group of incontinence-
A spokeswoman for the company explained the motivation behind the sites latest marketing initiative - free delivery for everyone; "We know that our customers would rather not have to buy incontinence products, but unfortunately, such products are a necessity. Given the current economic squeeze, we're offering all customers free delivery of all orders in the run up to Christmas. It's our way of saying 'thank you' to our growing customer base".
Amongst the products featured on the site are the full Tena pads, pants and liners range. From the ever popular Tena Lady, which provides discreet protection specifically designed for women, to the Tena Men incontinence products, the site offers market-leading value.
Recent product additions include the Molimed series of award-winning products and the Abri-Man Formula line - both again featuring seriously low prices and exceptional quality.
With most online retailers in the sector charging upwards of £5.00 plus VAT for delivery, Value Incontinence are really hoping to make waves in the market. The spokeswomen again explains; "We feel very strongly about giving our customers an opportunity to buy in smaller volumes - perhaps money is tight this close to Christmas, or perhaps they wish to try a different brand of incontinence product. Either way, they can do so in the knowledge that it isn't going to cost a large amount in postage fees".
The company stresses that this is a short-term offer and suggests that customers wishing to take advantage of the offer should visit the site straight away to avoid disappointment.