According to this report “3 star and below segment of hotels have the largest and the most fragmented supply in India. It is this fragmentation that creates huge opportunity for driving e-commerce between thousands of these hotels and travelers,”
The report also shares insights on average price points of various star rated hotels; break down of leisure versus business hotels booked online; customer segments and top destinations for business hotel bookings. While leisure hotels are found to comprise of 56.41% bookings, business hotels fall slightly back at 43.59%.
Bangalore is found to be the busiest business travel destination due to more online visibility of hotels from this city followed by Mumbai and Hyderabad. SMEs and individuals clearly outrival corporates in terms of driving these bookings. This is because SMEs are the most price conscious segment and are seeing value in booking online. Also, they get transparent information and better value than the intermediary channels.
Ashish Kashyap, CEO, Ibibo Group, said, “Hotels is one of the fastest growing segment for Goibibo. There is a lot of headroom for growth in this segment with the ecosystems getting established. We are solving the problem of fragmented supply and also creating transparency for the end traveller. At ibibo Group, we are obsessed about data, analytics and insights across our various portfolio businesses (Goibibo, Tradus, PayU etc). Learning from live user data and analytics is enabling us to constantly provide a superior user experience. We continue to publish monthly travel infographics for the entire market. This is the third in the series so far.”
The report also captures qualitative aspects such as top factors that make people unhappy during their stay and also the important elements that travellers look forward to from a hotel. Extra beds, health forceps, kids’ area and food preferences in terms of veg or non veg make up the most common hotel requirements that guests demand. On the other hand, unhygienic bathrooms, uncomfortable bed mattresses and external noise factors seem to distress guests most often.
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