The problem they state is that someone has to get the ball rolling for Internet Marketing to go mainstream. They believe that it is possible only when people do not distrust the name as such. “There are tons of scams online and most of the good products we have used are priced premium. And it is not as if you find everything under one roof” Ankit added. So, the question that remains is- can the company can get mainstream attention?
“Did you know that Google makes over 500 changes to its algorithm every year? And while most of them are things you wouldn’t even notice, some of them impact over 1% of the query volume. That’s a lot more than a billion searches a day!” They exclaim, “And Search Engine Optimisation is just one bow in the arsenal, albeit a very important one”, they added.
On being asked what the company would exactly do, we heard several responses being thrown out at us:
· “Well we would certainly conduct workshops across the premiere colleges in India.”
· “And we are testing which platform people would be interested to learn from. Our Minimum Viable Product is a simple membership site.”
· “The Academy is the major project for the next few years and then we could work towards developing platforms or tools.”
The vision amongst them however was clear: “To be the Internet Marketing Brand in India”. Things in India are very different, they said. “Someone needs to step up to the mantle and work towards making it a success. The Internet Marketing revolution is the next big thing about to happen in India, and it is extremely important for the economy too. It’s bound to be great for Startups, who consistently look for newer channels” they added. “And better ones too” Someone chimed in.
The question then was: what was it that they were doing differently?
The WebPreneurs seemed a vibrant group of young college students at first sight. But, they did seem to have a cut-out strategy. “Its the customer development model that we really need to focus on. You just build your Minimum Viable Product and then iterate over and over again using the customer feedback you have. And in the online world, it is literally easy.”
It’s about Passion too, they said. “You see just about everyone in India becomes an engineer. And for no good reason. We want to change that. And if we come anywhere close to getting India to make this paradigm shift, we would be more than glad.”
Like Nelson Mandela said” There is no passion to be found playing small - in settling for a life that is less than the one you are capable of living”.
For accessing the tutorials, go to http://www.thewebpreneurs.org and claim immediate access. For media inquiries, please visit www.thewebpreneurs.org/
Ankit Shukla is the Spokesperson of The WebPreneurs, an Indian startup aimed at bringing forth the Internet Marketing Revolution in India.