Created five years ago, the “Fireball Run Adventurally’
“Fireball Run is an adventure and film created by Adrenaline Partnership at NBC Universal Studios in Orlando, Florida,” explained Ward. “It is an epic 8-day, 14-city, 2,200 mile interactive adventure game featuring cars driven by teams from the 8 selected destination cities. The journey was scripted to educate the influential participating drivers on the attributes of the 14 different cities they visited during their journey. Additionally, the road rally journey was streamed live via the Internet while it entertained a live audience, and it will be viewed by future audiences when it is released as a feature film in 2013. The overall ambition of Fireball Run is to help the powerful cause to locate missing and exploited children throughout the driver’s journeys as they passed out flyers and asked people to look for the missing children in the flyers. To date, Fireball Run has helped recover 38 missing children across the United States.”
Jay Sanchez, Fireball Run Executive Producer explained, “Every year, the influential business, celebrity, and elected leadership teams that participate in the Fireball Run adventure vote for the destination city they visited that met their idea of a Great American destination. The criteria for their votes includes, but are not limited to, that city’s contribution to world culture and Mankind's greater good; economic opportunity, promise, and vitality; community passion, pride and hospitality;
Sanchez emphasized that, "Fireball Run’s Great American City Award is our thanks for the unprecedented hospitality and passion that the Waterbury community showed for the participating drivers, crews and fans of the Fireball Run and its ‘Race to Recover America's Missing Children’. We thank everyone at the Waterbury Regional Chamber and Chamber president Lynn Ward, Mayor Neil O'Leary, and all the people of the great city of Waterbury, Connecticut for a lifetime of epic, life-changing memories. We look forward to our return in a future year."
The 42 teams of Fireball Run Adventurally drivers visited Waterbury on September 27, 2012. During their visit, the went on an assigned scavenger hunt at the Timexpo Museum, the historic “Republican American” building, the Mattatuck Museum and the Waterbury Green. At each landmark, they received clues to accomplish missions they were assigned based on local history, geography and pop culture. Ward explained that, “The scavenger hunt is just one way to familiarize the drivers with each city they visited. It was a fun way to educate them and involve many Waterbury businesses and members of our community. Once they arrived on the Green, they were celebrated with free events for all the residents of Waterbury to enjoy including live music, a re-enactment of President John F. Kennedy’s 1960 election-eve speech from the balcony of the former Elton Hotel, games and a scavenger hunt for children. It was a spectacularly beautiful fall afternoon when they arrived and thousands of people came to the Green to enjoy the highly-spirited activities and fun.”
During their visit to Waterbury, Sanchez had commented, “If Lynn Ward had not acted upon our initial inquiry to Waterbury in 2011, the participants of Fireball Run and its audience may never know of this city’s rich story. We found Waterbury to be a pleasant surprise. It’s a very vibrant city full of very enthusiastic and dynamic people. It has a very rich lineage and history, a supportive and committed business community, and a group of civic leaders who work very well together.”
The Fireball Run’s drivers’ visit was viewed live by over 3 million viewers of the www.FireballRun.com website. The website streamed the entire road adventure from Ohio to Maine live between September 21 and 29. In 2013, the drivers’ eight day expedition will be viewed by millions more when the “Fireball Run Adventurally - Northern Exposure” feature film is released in theatres nationwide.
For more information on “Fireball Run Adventurally”