The introductory section offers a brief description about animal feed, its various aspects and its role in the proper development of an animal. Following this, the various factors determining the composition of animal feed are also discussed. The report then moves into the market overview section, which provides an insight into the current global animal feed market with details of production and consumption trends.. In addition to it, a region wise breakup of feed production has also been provided. Then, the share of different types of feeds in the overall feed production along with a region wise production break up of those feeds is explained. The next section provides an insight about the Indian animal feed industry, highlighting the total production of feeds during the past years and its growth in the coming years. Again, the production breakup of different types of feed is provided. The following sections analyse India’s share of global livestock wealth, livestock’s share in the overall farm output in India and the share of cost of feed in the overall production cost in the animal based food products industry. Segmentation of the animal feed industry based on different types of feeds has also been provided. The categories include poultry feed, cattle feed and aqua feed and there are brief overviews about each of these categories in the report. A through analysis of the value chain concludes this section of the report.
A separate section on import- export of the various types of animal feeds has been provided in the report by Netscribes which highlights the growth in import and export values over the years. Details regarding major importing and exporting nations are also provided.
An analysis of the drivers explains the factors behind the growth of the industry. These include growth in livestock population, increasing consumption of animal based food products, untapped market potential, growth of user industries, growing population and increase in disposable income. Key challenges include rise in ingredient price, high pricing, lower impact on native breeds and unpredictable climatic conditions, according to the ‘Animal Feed Market in India 2012’ report.
The next section speaks about the government initiatives in the animal feed market in India and covers ongoing schemes, upcoming schemes under Union Budget 2012-13 and proposals under 12th five year plan, special initiatives for the year 2012 due to drought like condition along with some other initiatives. The section analyses the impact of these initiatives on the animal feed producers and suppliers.
The major trends identified in the sector include exhibitions and events, usage of information technology (IT), feed production from unusual sources, bypass protein, strategic activities and replacement of molasses.
The competition section offers a competitive landscape of the players by providing their financials and key financial ratios. It also provides elaborate information regarding the key players in the animal feeds and poultry feeds market. Key financial parameters constitute the financial performances of the players which is followed by their business highlights. Porters Five Forces Analysis has been incorporated for a brief but effective understanding of the market scenario.
The report concludes with a section on strategic recommendations which comprises an analysis of the growth strategies for the animal feed market in India.
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