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Hotter Comfort Concept Shoes Logo

Hotter Shoes Step It Up At the Palace of Westminster

Stewart Houlgrave, Hotter Comfort Concept Founder, features in a photo exhibition on display in the Palace of Westminster.

 
 
Please credit this photo to Jon Parker Lee
Please credit this photo to Jon Parker Lee
PRLog - Nov. 26, 2012 - The UK’s biggest shoe manufacturer, Hotter Comfort Concept Shoes (http://www.hottershoes.com/ (http://www.hottershoes.com/) ), is in the spotlight with a photo showcasing its shoes which has been shortlisted in the EEF Made in Britain Photography Awards 2012.

Professional press and PR photographer, Jon Parker Lee, submitted the photo of Hotter Comfort Concept Founder Stewart Houlgrave surrounded by just a few of the 1.6 million pairs of shoes (http://www.hottershoes.com/en/Women ) manufactured in the Lancashire factory each year. Jon Parker Lee commented “I love to photograph people who convey passion and with Stewart, he really loves his product so we spent a lot of time surrounding him with the shoes to bring that out.”

The photograph was created to show the lightweight feel of each and every pair of Hotter Shoes. The competition was open to photographers of all ages and abilities to capture an image of products or components made in Britain or manufacturing processes conducted in Britain. The Made By Britain campaign was a supporter of the competition – in which Hotter Shoes was nominated by local MP Rosie Cooper.

“There's a boldness and beauty to British manufacturing that we're looking to capture through stunning photography," said Terry Scuoler, Chief Executive of EEF. "Our aim is to give British manufacturing greater visibility and to challenge the myth that 'Britain doesn't make anything anymore'."

Neil Lloyd, Head of Sales Development of Awards partner, Lombard, added: "This is a high profile competition and winners will gain national recognition. There was wide scope for creative interpretation as long as photographs captured a British product, component or process."

EEF, the manufacturers’ organisation, is the representative voice of manufacturing in the UK.

Other shortlisted photographs came from companies such as Britvic, Airbus, BAE and UPS.

Winners will be announced at a special ceremony in Westminster in December and the gallery of winning and shortlisted images included the photograph taken by Manchester based Jon Parker Lee will be showcased throughout 2013.

For further information please contact Melanie Killilea, Public Relations Manager (01695 712720 or m.killilea@hotter.com) or Jennifer Summers, Public Relations Assistant (01695 712720 or j.summers@hotter.com)

Notes to Editor

About Jon Parker Lee


Jon Parker Lee is a professionally trained, Manchester-based, editorial, corporate and public relations photographer operating throughout the North West. His editorial work has featured in The Independent, The Sun, The Times, The Daily Telegraph, The Daily Mirror and the Manchester Evening News amongst others. Member of the National Union of Journalists (NUJ) and The British Press Photographers Association (BPPA).

Find out more at http://www.jonparkerlee.com.

About Hotter Comfort Concept

The Hotter Comfort Concept brand was founded in the early 1990s by Stewart Houlgrave whose parents set up Beaconsfield Footwear as a slipper manufacturer in 1959. With a mission to make shoes as comfortable as slippers Stewart created a collection of stylish shoes with hidden comfort features including lightweight shock absorbing soles, padded heels and luxurious leather uppers.  

The company initially sold Hotter shoes direct to customers via its onsite customer service centre and www.hotter.com. Since 2009, its 50th year, the company has revamped its website, aired 6 TV campaigns and launched in the US. With its exceptional product quality and outstanding customer service, Hotter embarked on an ambitious store opening programme in 2010, with 47 due to be open across the UK by the end of 2012. Staying true to its British heritage, Hotter now manufactures 1.6 million pairs of shoes in its Lancashire factory, including women's wide fitting shoes (http://www.hottershoes.com/en/Extra-Wide), making it the UK's biggest shoe maker.

Further insights into the company can be found on Hotter's online Comfort Club (http://www.hottershoes.com/en/info/Comfort-Club-Hub ).

About EEF

EEF, the manufacturers’ organisation, is the representative voice of manufacturing in the UK. It has a growing membership of almost 6,000 companies of all sizes, employing some 900,000 people from every sector of engineering, manufacturing, engineering construction and technology-based industries. www.eef.org.uk

Photo:
http://www.prlog.org/12030426/1

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Source:Hotter Comfort Concept Shoes
Country:United Kingdom
Industry:Manufacturing, Photography
Tags:british manufacturing, photography, made in Britain, comfortable shoes
Shortcut:prlog.org/12030426
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