Both the campaigns were lofted at the London World Tourism Mart, and the international campaign was named as “Find what you seek”, and the domestic campaign was labeled “Go Beyond”. WTM was an event on worldwide tourism. The Ministry aims to take the tourism in India to the next level by this new incredible India campaign. As per the government records, India hosts more than 6.3 lakh of foreigners in every year from 2005 onwards. Tourism Ministry targets to double the number of foreigners who go for India tour in the coming years.
India has some of the leading attractions in the world like Taj Mahal, Red Fort so on, still, most of the other beautiful spots in India hardly visited by the foreigners. The campaign aims to project the least known places in India as well.
The arrival of tourist to these places will indirectly cater a lot of employment opportunities as well. The picturesque beaches of south India, forts in North India, and the historic temples in India are popular among the foreigners. Significance of the new campaign is that it insists on the emergence of unpopular locations in India as well.
The press releases published by Divino Indian Memoirz elaborate features of India tours in the main, and give lead about the tour packages in India.