Email marketing is the business practice of direct marketing using email to communicate. Email marketing can establish loyalty, interest and awareness among its recipients. In addition, it can have many benefits for a company, including increased sales, upselling, promotion, and more.
Email marketing is highly beneficial to a company because it shares important information, promotions, and news with subscribers. In effect, it can help to maintain subscriber’s interest and awareness. One benefit of email marketing is that it allows the ability to send very personalized and targeted messages to specific groups of people. In addition, email marketing can be used to increase sales, to follow up with customers, to upsell, and to increase repeat sales. Lastly, many email marketing companies offer tracking, which can include very valuable information in regards to the email campaign. Tracking can show how many people open the email, the amount of clicks inside the email, how many people categorized the email as spam, how many chose to unsubscribe, and more.
Dynamic Search can help to set up an email marketing campaign. There are many important facets of email marketing to consider. Five of these include:
1. Determine the content of the Email Marketing Campaign; will the emails include newsletters, promotions, or a combination of both?
2. Keep emails short and concise, and send them at specific times in order to maximize readership.
3. Keep email branding consistent among all different kinds of content. It is important that when someone opens an email from a company, the layout is recognizable.
4. Avoid using spam speak that may automatically categorize an email as junk mail.
5. Integrate all email marketing campaigns into social media platforms.
Dynamic Search’s Email Marketing Service includes the set-up of an opt-in campaign, including custom HTML emails. In addition, spam tests, spam-free emails and auto-responses are included. Social media integration as well as reporting are also included, which will aid the company in their further marketing efforts.
For existing Dynamic Search clients, an email marketing campaign can be launched with up to 2500 contacts for no charge. Additional plans are available with up to 1,000,000 subscribers.
For more information, or to start planning your email marketing campaign today, contact Dynamic Search: http://www.webds.com | 602-953-5125