Small Business Saturday is a day to support small businesses that invigorate the economy and keep communities thriving. It began in 2010 when American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of the year. According to American Express, over 100 million people came out to shop at independently-
Vicinity Manufacturing hopes to raise awareness of the vital role small businesses play in financial growth and job creation. “Small businesses are the power behind our country’s economic achievement.”
Webb continues by saying, “Small Business Saturday is a passion project for company. Our software customers are American manufacturers and we need manufacturing to continue to be bedrock of strength for generations to come. Manufacturing is woven into the structure of our economy: Its importance goes far beyond what happens behind the factory doors. The strength of American manufacturing carries implications for the entire economy and the well-being of all Americans.”
With the help of American Express, Vicinity Manufacturing focused on promoting the Small Business Saturday event through a grassroots campaign with heavy social media exposure. Randy Smith, Vicinity Manufacturing CEO says, “The Shop Small® campaign response has been astounding with over $100,000 in new software sales as a result of this promotion.” Mr. Smith continues by saying, “The success of Small Business Saturday shows that consumers are buying more consciously and that is good for everyone.”
As a Microsoft Certified Partner, Vicinity Manufacturing has provided industry leading software solutions for batch manufacturing for over a decade. Their clients span across four continents and are comprised of manufacturers from the food, flavorings, baking, brewing, beverage, chemical, paint, coatings, cosmetic, and pharmaceutical industries.
To learn more about Vicinity Manufacturing or to schedule a demo, call 770-421-2467 x280 or visit our website at www.vicinitymanufacturing.com.