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Tesco Beating Asda in Christmas Grocery Wars

Site statistics from the UK’s largest discount code website have revealed that Tesco is beating Asda in the Christmas grocery wars; with searches for Tesco deals outweighing those of Asda on-site by 2:1.

Nov. 23, 2012 - PRLog -- Customers on a budget looking to save money on their groceries this Christmas are turning to Tesco to find the best deals, according to new statistics released by discount and voucher code site MyVoucherCodes.co.uk.

Searches for discounts and vouchers for Tesco (http://www.myvouchercodes.co.uk/tesco) and Tesco.com made on the site are currently higher than those made for any other supermarket; outweighing searches for Asda by 2:1. According to current site statistics, the most commonly searched-for supermarkets on the http://www.MyVoucherCodes.co.uk site are as follows:

1) Tesco/ Tesco.com- 42% (of supermarket-related discount code searches on-site)

2) Asda/ Asda.com- 21.3%

3) Sainsbury’s- 16.4%

4) Ocado- 10.2%

5) Waitrose- 9%

According to site data, searches for ‘free Christmas food delivery’ discount codes have risen by 311% in the past month alone; whilst ‘turkey discounts’ and ‘party food vouchers’ have risen by 251% and 183% respectively.

Last year, searches for Asda (http://www.myvouchercodes.co.uk/asda) discount codes and printable vouchers made on the MyVoucherCodes.co.uk site topped those made for any other supermarket; with Tesco beaten into second place.

Mark Pearson, Chairman of MyVoucherCodes.co.uk, commented on the statistics:

“It’s that time of year again, when the UK’s supermarkets bring out the big guns and declare all-out price war on each other. Let’s face it, money is tightest at Christmas, and men and women around the country will be looking for the best discounts and cheapest deals to make sure they can have the best Christmas possible on a budget. Food is such a huge part of everyone’s Christmas, and it’s usually simple; the best deals a supermarket can give, the more popular they’ll be!”


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Industry:Retail, Discounts
Tags:Asda, Tesco, Myvouchercodes, Discounts, Vouchers
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