Marking the launch of a brand-new website, www.mothersbasement.co.uk, the ‘Geek Squad’ interviewed shoppers – asking them to confess to their inner geek on camera.
Liam Fisher, owner of the specialist online retailer, a one-stop shop for the movie and comic book merchandise and memorabilia, said: “We wanted to create a video proving that everyone has an inner geek, no matter how well some people hide it.
“And we did just that, in fact an overwhelming number of those interviewed were proud to be seen as a geek – it appears that this title no longer has the negative connotations it once did.”
The website is also one of the only retailers in Europe to sell the R-rated adult version of the massively popular replica talking bear from the summer blockbuster film, Ted.
Commenting, Liam said: “The talking Ted bears have been our biggest-selling range since setting up the business in June. Having found out that the version being sold in the UK was going to be a tamer PG version of the model being released in the USA, we knew that the R-rated adult version would be in hot demand over here.
“So, we set up a deal with a USA-based distributor and decided to import the bears. The fact that we have now sold out of our 2,000-strong pre-Christmas shipment and are now taking pre-orders for our February shipment shows that they are highly sought after by fans of the film and collectors alike.”
The online store has become so popular that it has had to expand, by investing in a new website and a warehouse to house their growing range of stock, previously running everything from a home office in Stafford, with a basic self-built website.
Liam concludes: “Our buyers are from all walks of life – from film fans, collectors and parents to those who just want something a little bit different and which isn’t widely available on the high street.
“That’s why we know that, whatever your age or lifestyle, deep down, there is a geek in everyone – and that’s exactly why we hit the streets of Birmingham, to persuade Brummies to embrace everything which is great about geek culture.”