Kensington and Chelsea Council, which has also offered a grant for this development hopes to meet its targets for new housing development in the borough with this one as they believe that this development will also help improve the overall Latimer Road station area, through superior design, a good mix of housing options, and several commercial and retail prospects.
There was an elaborate and long public consultation and bidding process carried out last year preceding this much-awaited approval for new developments in Kensington. The Council finally selected ‘Peabody’ and ‘Haworth Tompkins’ for the project after the rigorous 12 month bidding process. Chairman of the major planning development committee, Councillor Terence Buxton, said: "Both ‘Peabody’ and architects ‘Haworth Tompkins’ have done a first class job on this new development. It will make a huge difference to the regeneration of this part of North Kensington."
The project will have 112 mixed-tenure new homes ideally located in close proximity to the Latimer Road tube station. The residential scheme comprises of 45 big family units meant for residential letting, 39 units set for joint ownership and the rest 28 homes will be built as smaller saleable properties.
Claire Bennie, Development Director at ‘Peabody’ which is one of London's oldest and most well-known names in the housing groups, said "We are delighted at the feedback from the councillors on the high quality of the proposed scheme. We are looking forward to delivering it as quickly as possible so that both existing and new residents can enjoy modern homes and enhanced open spaces".
Kensington which is a well developed and posh area already houses some of London's most fashionable streets, garden squares, and shopping areas. The residential options in the region include high-end names like Edwardes Square, Earls Terrace - an elite restoration of Georgian Houses, The Phillimores, etc., with Wycombe Square being the most recent cream of the crop development.
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