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Black Friday Means Big Business

As Black Friday approaches retailers are heavily competing to lure shoppers into stores..

PRLog - Nov. 22, 2012 - NEW YORK -- As Black Friday approaches  retailers are heavily competing to lure shoppers into stores. The nation’s largest retailers will be open earlier as shoppers usher in  the holiday shopping season sooner than ever.

According to a study compiled by Wright Communications Worldwide Inc. over 20 percent of shoppers admitted to shopping on Black Friday, while 35 percent admitted to shopping on Black Friday weekend.

Walmart and Sears plan to open at 8 p.m. Thursday, while Target will open at 9 p.m. That’s two hours earlier than last year for Walmart and three hours earlier for Target. Sears was closed last Thanksgiving.

Computers Smartphones &  other Electronic items  will likely remain major attractions during black Friday. According to the study 50 percent of Black Friday shoppers  will purchase a Smartphone or Tablet.

Major retailers will attempt to capitalize on Black Friday with an early start  as many families eat their Thanksgiving meal in the afternoon, which  leaves plenty of time for shoppers to head out in the evening and take advantage of store bargains.

The research was compiled by Wright Communications which is a proven marketing and PR Firm. The company has a staff of more than 10 years of experience delivering outstanding campaigns and results. As proven experts in the field Wright Communications can analyze a clients needs from a new perspective and offer fresh insight.

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Source:Wright Communications Worldwide Inc.
Location:New York City - New York - United States
Industry:Shopping, Marketing
Tags:black friday, Marketing, Sales, thanksgiving
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