Following the roadmap for global expansion and steadily increasing international corporate sales, Shevana welcomes five important key account managers in the team who will concentrate on the company growth and its launch on some of the largest and most sought global markets - Russia, Australia, Eastern Europe and Ukraine. CEO, Niels K. Nielsen is happy to welcome the new international Key Account Managers on board.
The main drive fostering the concept of Shevana and increasingly so, is the Multinationals challenges when it comes to global travel procurement on accommodation spend management, infrastructure, lean processes and IT development. Therefore, it is of significant importance for Shevana to capture international people with key competences on products and customized solutions, so we can support identifying the customer needs and requirements. It is by understanding the customer demands that foundations for solutions and businesses are being sustained.
Russia is best known among international investors for its energy industry, as a leading exporter of oil and natural gas. But, those investing in Russia are also watching its growing information technology (IT) telecommunications and travel sectors. In particular, the country's software development outsourcing industry is one of the fastest growing markets in the world.
The benefits of investing in Russia include:
• The strong emerging industries. Certain niche industries, like information technology, telecommunications and tourism, have experienced significant growth.
• Growing Middle Class. Russia has an enormous population of 142 million citizens with personal incomes that are growing an estimated 10% to 15% each year.
A recent UN World Tourist Organization (UNWTO) report from September 2012 shows that the last 12 months the flow of tourists to Russia has grown by 11%.
Industry experts predict a stable growth of this indicator in the future.
In 2011, the Russian government launched the federal program on developing national and international tourism. The program's goal was to ensure a fivefold increase of the tourism market by 2018. Taking into account the figures for the last 12 months this goal seems to be quite realistic. The program envisages allocation of 100 billion rubles (more than three billion dollars) in eight years for the development of the industry. Stability is one of the main features of this industry and that is why it is profitable to invest money in it.
Among the BRICS countries (Brazil, Russia, India, China and South Africa) Russians are the most active tourists. In the last five years the tourist flow increased by 50%. The most popular destinations are Turkey, Thailand, Croatia, Bulgaria and Finland.
Ukraine is not left behind in the progress of its tourism sector, so it is not surprising that Shevana includes the country among its high priority development regions in 2013.
Tourism was new industry for Ukraine in the early 90s and it was building from the very beginning. At that time, there were only state tourist organizations. There was no tourist market in Ukraine 20 years ago. Even 10 years ago, it was building spontaneously. Talking about the dynamics of development, the tourism market in Ukraine is on leading position among the post-Soviet countries now. Tourism is one of the most promising areas of socio-economic development of the country, regions and cities. The share of tourism is about 10% of global gross national product, 7% of total investment, 11% of global consumer spending, and 5% of all tax revenues and one-third of world trade in services. More than 40 industries of Ukrainian economy and about 10-15% of the population are directly dependent on tourism. Tourism has become one of the key sectors of Ukrainian economy making a profit, which is about 2 billion Euro per year. The tourism industry employs about 8% of the Ukrainian population.
When it comes to Australia, in the past 12 months the media heavily commented the Australian plan to attract more and more Asian tourists. "Government body Tourism Australia is joining with the tourism industry in the three-year promotion aimed at emerging markets. Better-off tourists are a major target. "(Radio Australia). Shevana enjoys strong interest from Asian B2B customers and lately more and more West European B2B and B2C guests show interest in Sydney and Melbourne, so the corporate international key account managers of the company will focus its efforts to enrich the portfolio of the company in Australia, and to attract new B2B customers whose frequent destination is notably Australia.
The development of the Eastern travel market according to a survey of European Travel Commission has also seen a steady growth - "While Central and Eastern European destinations have been performing well, quite a number of Western European destinations have posted declines in hotel occupancy in the first two months of the year. Overall, a slowdown is evident in hotel occupancy rates in most European sub-regions. (...) Performance in Eastern European hotels remains strong, with RevPAR growth surging 8.3% in the first five months of the year." In support of this statement is the fact that the interest of German tourists to Romania, Estonia and Lithuania in the first half of 2012. has led to an increase in visits by 15 percent.
The objectives of Shevana will continue to be linked to the sustainable development of the company's presence and delivering the best service. Also, the availability of competitive alternatives and quality solutions to our corporate clients is a leading principle in the organization of the work process of the leader in global serviced homefeel accommodation - Shevana.