Commenting on a recent Guardian article, Mr. Ian Allison, Director of Call Centre Services with Coracall, a global Call Centre Company said, “There is no doubt that any initiative which increases funding to charitable institutions and disadvantaged groups is good thing. However, historically we’ve seen that charitable donations decrease as more and more people play the lotteries. In addition, smaller, local charitable institutions are often not the recipients of lottery funding.”
Mr. Allison believes that as organizations battle for wallet share, there will need to be a new approach to fund raising and donation solicitation. “At Coracall, we understand the nuances and sensitivity of outbound campaigns to raise funds on behalf of our clients. It requires a great deal of empathy and a strong understanding of the principles of the charity we represent. Our Associates are passionate about not only running a successful campaign but deeply committed to the charities that they call on behalf of. In fact, we believe, that such campaigns align themselves to the core values of Coracall, across our global locations of the UK, South Africa and the Philippines.”
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