“Casinos and gaming operations are striving to take full advantage of the increasing importance of data analytics,” said Nawab. “Based on the response to the G2E seminar, casinos seemed most focused on how data analytics can be used to increase revenue and attract the best and most profitable guests.” The educational seminar was moderated by Nawab and IQR Consulting which provides data research and analytics to assist companies in understanding their marketplace and to provide a basis for how to react to changing conditions.
In the seminar, Nawab outlined how gaming operation need to leverage the data they have from player tracking systems and all their IT warehouses to include the key component: the customer view. In this way, the organization can develop the actionable insights needed to improve ROI. In one example, Nawab illustrated how analytics could be used to identify and reallocate the right 10 percent of the marketing spend would result in a casino moving players into a higher worth segment.
Gaming experts on the panel to handle the question and answer session at the presentation included: Chris Archunde, Raving Partner, Technology and Marketing Operations; Rick Harshman, Founder of H2R, Inc.; Mary Loftness, Principal of Profitable Consumers; and Stephanie Maddocks, Founder and President of Power Strategies.
Overall, the G2E session reviewed one of the biggest challenges for casino operators: how to deliver differentiated patron experiences that both retain loyal customers and attract new ones, while at the same time, paying careful attention to operational costs and profitability.
Please email IQR Consulting at info[at]iqrconsulting[
About IQR Data Analytics:
IQR Consulting Data Analytics provides research and analysis that has helped Fortune 500 and small to medium sized companies to transform data into decisions. Established in 2008, the company started by providing its data analysis services in to the banking and finance sector and has grown to include casinos and other industry sectors. IQR provides business analytics support using an integrated onsite/offshore business model from offices in the US and India. IQR provides expertise in analytics solutions, modeling and forecasting analysis, marketing research, database design and support, product reviews and assessments, custom reporting, business strategy and consultation. The company is named for its mission to deliver Insightful Quantifiable Results. A white paper on how analytics can change the game for casinos entitled: Analytics: A ‘Moneyball’