Beat Tax Time Blues with CPA Video Humor -- The Latest Kyle’s CPA Video Blog
ST. LOUIS (November 20, 2012) Tax time getting you down? Now that the election is over, everyone is talking about the impending tax and fiscal cliffs. Kyle’s CPA Video Blog is back with its fifth episode, where Kyle sings the tax time blues. In this episode, he is inspired to write a tune to help everyone get through these uncertain tax times. You can see the video at http://www.bswllc.com/
“His blues tune highlights some key areas of uncertainty and underscores the importance of proactive planning to avoid the looming changes as we race toward the cliff,” Mike Bowlan, director of marketing for Brown Smith Wallace says. Bowlan notes that there is also a serious purpose to the video in that it takes people to important content about end of year tax planning. In fact, he says, “after you finish jamming to Kyle’s blues riffs on the ukulele, you can click through to a free 2012-2013 tax planning guide.”
The videos are created by Kyle Dodwell, a senior auditor in Brown Smith Wallace’s national insurance practice. Most recently, his vlogs have been featured in “Getting the Right Balance: That Modern Digital Marketing Sound” in the Chief Outsiders blog, where Bowlan was asked to provide a guest blog on digital marketing in professional services, and the BBR Marketing Agency blog article, “Accounting Humor: Oxymoron or Brilliant Marketing Strategy,” where Bowlan was interviewed about how the vlog developed and what return it had provided.
Kyle’s CPA Video Blog has received considerable acclaim in the profession and with accounting media, including a feature spot as one of the top ten branding ideas in professional services on an independent professional services marketing blog produced by Hinge Marketing. To date, Kyle’s CPA Video Blog has received over 12,000 views.
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