Magento is a leading eCommerce platform providing a feature set often only found in enterprise class products, however this feature set means that increased processing is required often leading to page times in excess of 10seconds. Most hosting companies are also unable to deal with the processing requirements of Magento causing slow response times for both visitors and store owners.
There are many statistics for performance however page completion is the important factor with the pages, scripts and all images loaded to the visitor browser. Industry experts agree that the recommended page completion times for an eCommerce store should be less than 2seconds, however with increasing images and functionality this is becoming more difficult.
- 47% of consumers expect a web page to load in 2 seconds or less
- 40% of people abandon a website that takes more than 3 seconds to load
- A 1 second delay in page response can result in a 7% reduction in conversions
- To be in the top 30% of websites page completion should be less than 2s
- To be in the top 20% of websites page completion should be less than 1.5s
- To be in the top 10% of websites page completion should be less than 1s
The top stores including Bloomingdales, Apple & Walmart all have page completion times less than 2seconds, this leads to increased visitor participation and ultimately increased sales for the store. Alexa recently produced a report citing that page times have increased 9% since 2011 and that the average page time average is above 8s.
Competition is increasing from online stores and with holidays around the corner including Thanksgiving and Christmas, customer retention and satisfaction are paramount. It is expected that there will be $96billion of sales in US during the holiday season alone, with the number of stores looking to sell internationally rising this figure becomes $100s of billions.
Vanquish Small Business Services have a new service which migrates Magento based stores to a new high performance infrastructure with hosting costs starting from $30/mth. A custom designed web server has been implemented using the latest web technologies including Nginx, APC, Content Delivery Network (CDN), Memcache & Varnish for full page caching. This hosting infrastructure produces page load times less than 200ms and page completion including images in less than 1s, allowing Magento stores to compete with enterprise software such as ATG and IBM WebSphere used by the top retailers. Magento stores can be migrated in under 24hrs meaning that store owners can capitalize on the performance improvement to increase customer sales during the upcoming holiday season.
For further information http://www.vanquishconsulting.com/