PRLog - Nov. 20, 2012 - Rainbow Quality Milk, an iconic product of FrieslandCampina – the largest dairy-cooperative in the world, was part of The Women’s 3F Show – a health awareness event focusing on food, fitness and fashion organized by The Health & Nutrition Magazine and Nutreema Advertising. The one-day event, held under the patronage of Dubai Health Authority, was organized at Al Bustan Rotana Hotel in Dubai on November. Rainbow’s support to the event was in line with its commitment to promote a healthy lifestyle by popularizing and supporting milk consumption, besides raising awareness of the importance of healthy diet and physical activity among women.
About FrieslandCampina Middle East
FrieslandCampina Middle East operates in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, and Kuwait. The company’s well-known brand, Rainbow, has been a key player in the dairy industry. Launched in 1955, Rainbow offers high quality and practical dairy products. Packed in a tin, Rainbow milk does not need refrigeration, and convenient to use and store as there was no breakage. This was an instant success bearing in mind the arid, hot climate of the Middle East. The rich, creamy taste and consistency of Rainbow evaporated milk has made it popular for use in tea and coffee, direct consumption, cooking and for making desserts.
Over the last 50 years, Rainbow has diversified its product offering to match the lifestyle needs of the region’s consumers. This includes the popular evaporated milk, in three delicious variants – Original, Cardamom and Gold a also in two other variants for those seeking specific health benefits – Light and low Cholesterol. In its factory in Jeddah, the company produces Long Life Liquid Milk in Full Cream and Low Fat forms and in 4 delicious flavors for kids. Rainbow also has Instant Milk Powder and Sweetened Condensed Milk. The company is the regional subsidiary of Royal FrieslandCampina N.V. which is the largest dairy-cooperative in the world.
Issued by Landmark PR & Event Management
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