Nov. 20, 2012 -
PRLog -- Vaseline Lip Therapy launched “Gtalkathon”
a campaign that will give women who love to exercise their vocal chords a chance to get gratified for this trait. Young ladies with the gift of the gab across Mumbai, Pune, Ahmedabad, Delhi, Jaipur, Jalandar, Ludhiana, Bangalore, Hyderabad, Chennai, Kolkata, and Indore can enrol for this contest by simply uploading their voice note on www.vaseline.in , alternatively they could leave a recorded message on the IVR number +918080870277.
The winner in each city will get a chance to co-host a show on Radio Mirchi. The campaign would shortlist prospects basis the votes they are able to garner through social media. Basis qualitative criteria and votes, prospects would be shortlisted for an audition. Popular RJs coupled with local celebrities would judge participants at the auditions in each city. As part of the On-ground campaign, the team would visit youth hangouts viz Colleges, Malls, Coffee shops in each city to create buzz, generate interest and garner participation and facilitate spot registrations. For more information participants can SMS VASGTALK<
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AGE.
The campaign is being managed by Times Red Cell, who will deploy an experiential platform to amplify the campaign across Print, Radio, Digital and On-ground activations.
About VaselineVaseline Lip therapy, is the lip care brand of HUL
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