PRLog - Nov. 19, 2012 - Business901 introduces Value Stream Marketing, a 28 day program for organizations that want to apply Lean to Sales and Marketing and implement Lean through the Value Stream Marketing process. This program will specifically address issues such as Customer Value, Market Segmentation by Customer Markets, Value Stream Managers and applying the principles of the Marketing Kanban.
Lean Marketing House
Joe Dager, a Lean Six Sigma Black Belt will be hosting the 28 days of training and implementation. If you are interested in participating, you can find out more at Business901.com (http://business901.com/
Lean Marketing is a 28-day program starting Monday, November 26th, 2012. We want our participants to learn how to utilize a Sales and Marketing Value Stream implement through the use of a Marketing Kanban. Implementing Lean Marketing is a complete 28-day program based specifically on addressing these issues:
1. Lean Six Sigma Marketing Principles
2. Creating a Value Stream Map
3. Simplifying and removing waste in your marketing
4. Controlling your Work in Process
5. Creating a Customer Centric Budget
6. Creating your Marketing Kanban
7. Determining your Constraint
8. Putting your Value Stream into Action
Business901 provides effective but easy to use methodologies. It is flexible enough to allow you to apply your own ideas, while giving you guidance before, during and after. We will provide practical, information-
About Business901 (http://business901.com):provides direction in areas such as Lean Marketing and Lean Services. Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts.
Joe is a Lean Six Sigma Black Belt and has participated with companies involved in retail, manufacturing, software and professional services along their Quality Journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts. The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored four books with the most recent published this year, The Lean Engagement Team.