Business failure not an option: new book emphasizes customer-driven budgeting drives the money train

PRLog (Press Release) - Nov. 19, 2012 - This comprehensive budgeting book emphasizes that the customer drives the business organization and processes and becomes the overriding purpose for a company's existence and success. Customer-driven Budgeting offers a complete guide that covers every step in the budgeting cycle from the basics of organization, processes, and funding to budget execution and monitoring. It emphasizes that the budget is the starting point and catalyst for gaining customers. The budget prepares the company to supply the sales and marketing team reinforcements for giving a compelling reason for customers to buy from it.

This book is one that can be used immediately in business budgeting. Its modular format permits the reader to start at the beginning of the budget process and work through it entirely or select a budget area most challenging to the business and work from there to other areas of priority. Given that this book covers the entire budget process, the author recommends following the format as presented to coalesce around the budget team.

It is a must read for any small business owner, President, CEO, CFO, board member, or investor who wants to realize success for their business or portfolio investment. From the startup firm to the $25 - $50 million corporation confronting the challenges of financial and business management, this book will provide a wealth of value and information.

"Written from the C-level, business owner, and investor perspective, Customer-driven Budgeting quickly expanded my understanding of the budgeting process, especially as it relates to goals that our business is seeking to achieve through expansion into a new customer segment."

—Christian Mackey, Director of Business Development