Cottonwood Residential Adds 24 Apartment Communities to MarketSurveyTools.com

Nov. 20, 2012 - PRLog -- Cottonwood Residential is a rapidly growing real estate investment and management company that implements advanced technological tools to manage its huge portfolio that spans 26 states in 128 locations.

Tracking and responding to multiple competitive markets requires system adaptability, ease of use, and quick-share functionality. MarketSurveyTools div of Spherexx.com® (http://www.marketsurveytools.com) provides competitive market data analysis as well as categorizing and archiving.  The program replaces any need for spreadsheets and offers access 24/7 from any location. The reporting features are sophisticated, eye-catching and versatile; users can mix and match information that is most pertinent for their mission. Historical data is secured automatically so there is no excavation required to produce long or short term trending and information.

"MarketSurveyTools.com is an integral part of our market analysis efforts. The Market Survey is simple to create and the information is presented in an organized and professional manner. The available, as well as the analytic tools, are valuable tools for our teams. A fabulous new feature is the Ratings Report which allows us to monitor ApartmentRatings.com results for our communities and our competitors, which improves our reputation management," states Kathie Savage, Director of Property Management Operations, Cottonwood Residential.

MarketSurveyTools.com also offers an optional due diligence model for clients that are considering a purchase or construction project in a target market area.  Pricing and density reports are also available through MarketSurveyTools.com’s independent survey data via zip code by radius search. Subscribers can request research data from the MarketSurveyTools.com’s support team that can include apartment communities by name, class, age and average cents per square foot.

The program also includes a subscription to SweetSpot.ws, a portable dashboard program that shares application access simultaneously on a desktop, laptop or tablet computers. SweetSpot.ws provides on-the-go leasing tools like floor plans, pricing, photos, lease application and qualification worksheet. It allows users to take market survey information with them while demonstrating an apartment, inspecting, or shopping competitors. MarketSurveyTools.com is also integrated with RentPush.com Revenue Management, and several other Internet service providers.

About Cottonwood Residential ™
http://www.cottonwoodcap.com

Cottonwood Residential is a fully integrated real estate investment company focused solely on the multifamily sector. Their service in asset and property management is complemented with capabilities in the financial, construction, and legal aspects of Tenants in Common multifamily ownership. Cottonwood Capital’s property management expertise was born out of a need to better control the strategy and to better optimize cost allocations at each of their properties. Cottonwood began managing its own properties in 2006 and began managing for other Tenant in Common sponsors and investors in 2009. Since then Cottonwood has grown its management size, capacity, and capabilities dramatically. Cottonwood continues to grow its business through referrals from investors, registered representatives, broker dealers and even former competitors. Growth is beneficial to investors and residents as it allows us to provide streamlined efficient services and benefits.  Cottonwood Residential is also an owner of multifamily properties through its operating partnership (“CROP”).

About Spherexx.com ® Ad Agency | Software Development | Data Centers
http://www.spherexx.com

Established in 2000, Spherexx.com is an established leader in the apartment industry with specialties in website development, lead/traffic generation and software development services. With offices located in Tulsa, Dallas, Austin, and Houston, the company has been distinguished as one of INC5000’s fastest growing private companies. Spherexx.com received an International Summit Creative Award 2012 for creative and communication excellence.

Spherexx.com offers a wide selection of professional services including web design and development, touch-screen kiosks, Internet lead generation tools, online advertising, apartment leasing consulting, advanced mobile technology, apartment lease-up marketing consulting, and search engine performance including pay per click. The company also provides branding services, video/multimedia production, print media, and copywriting as well as website and email hosting, database solutions, pay per click, e-commerce solutions and custom programming.

Spherexx.com has developed CRM (customer relationship management) products, marketing and lead generation tools that allow clients to better manage and convert leads to leases and sales. These applications are branded under ILoveLeasing.com (for apartment industry); HomeClosingtools.com® (for home and condo developers) , MyClosingTools.com®  (for reverse mortgage industry).   Other software products built and supported by Spherexx.com developers are: ApartmentWebsites.com, MarketSurveyTools.com, MessageKast.com and RentPush.com, Revenue Management.

Spherexx.com has provided services to innovative real estate companies like Lincoln Property Company, Simmons Vedder, Forest City Enterprises, Graham Residential, ZRS Management, LLC, Elevate ROI LLC and American Residential Group. The company represents a collective ninety years of direct, executive level property management experience that readily identifies with the challenges and solutions of multi-family property management professionals.