The key takeaways are that organizations should focus on utilizing a comprehensive approach to online recruitment marketing, with a mix of content sharing, video and social media. Additionally, employers should ensure that their career sites are easy-to-use and understand resources for job seekers, and not simply marketing platforms.
“Companies are now aiming to utilize online media in a comprehensive manner versus a piecemeal approach, taking into consideration placement, timing, frequency, messaging and creative used,” shared Marketing Director Skye Callan. “Every single detail has an effect on the employer’s brand and must be taken into thoughtful consideration. Furthermore, avenues such as social media are being used with a focus to strengthen the employer brand and communications with potential candidates, versus solely on recruitment.”
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Marketing Director, CKR Interactive
About CKR Interactive
Founded in 2001, CKR Interactive is a recruitment marketing agency delivering comprehensive services to today’s employers. Focusing on interactive solutions, the firm’s areas of expertise also include research and planning, creative development and marketing communications. With offices throughout California, New York, Illinois and Ohio, and partner agencies in the United Kingdom, Australia, Germany, Denmark, Sweden, Russia, China and India, the award-winning firm’s growing list of clients represents a range of industries, from healthcare/biopharm, energy/oil and high tech to government, finance/insurance and hospitality/