Flavor Pic Unveils Handy Candy with a social media power play

Nov. 19, 2012 - PRLog -- Flavor Pic Unveils Handy Candy with a social media power play

November 16, 2012

After more than 14 months of research, brand development and establishing strategic partnerships Birmingham, Al. based Handy Candy unveil its 2012 PMA Award Winning “Eat All Day at Work or Play” campaign.

“Our company is very excited about where our brand is heading and the recognition at the PMA receiving the 2012 Impact Award: Excellence in Packaging - we are more committed than ever to growing the Handy Candy product” says Rick Murrah VP of Sales, for Flavor Pic.

Our company knew that we had put the time and energy into the development of the packaging and finding the very best product to bring to market but it was time to give Handy Candy a marketing boost that has paid off. We have engaged the services of Nashville TN. Based Total Franchise Systems www.totalfranchisesystems.com  who specialized in brand development with an emphasis on social media.

We have recently launched our Facebook, twitter and E-newsletter appropriately named “TASTE” powered by Handy Candy. Last week we launched our “Healthy Kids” Essay Contest. This is one of many branding initiatives that we have in place for 2012 and 2013. We will continue to build our brand by strategically aligning our product with our distribution and retail partners to maximize exposure and brand position. 2013 will be an amazing year!

For more information on Handy Candy please visit us at www.myhandycandy.com  or at our social media sites

http://www.facebook.com/pages/Handy-Candy/123438011144449  

https://twitter.com/myhandycandy