Communications is the magic word. Communicating means “transmitting”
Then, a full series of other considerations must be met such as style, emotion, fun, drama, surprise, contrast, formal word play and much more. The most important aspect is, however: Less is more! Putting everything into a “nutshell”
If there is any generalized advice suitable it is this case: Hire an experienced copywriter – as ad agencies do it all the time – and let him or her do the job.
Starting at just a couple of hundred bucks per day, you can hire a good copywriter who would do the job you need. Is this too expensive? What do you cost per hour or per day? It’s worth comparing whether you really save money or not by writing your promotional material yourself.
Do you ever wonder why some major companies spend thousands of dollars for one single ad text for their advertising, PR or marketing? They don’t do it because they are “stupid” or just “burn” through their budget. They do it because it works. In short: Good PR, advertising and marketing are not an “expense” - but investment. The ages old saying comes to life: You have to spend – at least - some money to make some money. No ad – no biz! However, many small and midsize businesses overlook this in a surprisingly unsophisticated way.
SkyPress Media offers a free promotional evaluation for small and midsize businesses interested in a new promotional approach. For many years, SkyPress also offers professional HD video production services for all kind of distribution such as TV, industrial video, presentations, YouTube and more. Short commercially produced HD videos for YouTube start at only $1,750. Additional information is available at SkyPressMedia.com.