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Are you communicating your “message” really effectively enough?

It does not matter what you say, it only matters what your listeners actually understand. Period. Therefore, communicating your message the most effective way is an art only some people master really well.

Pierre A. Kandorfer, Ph.D. knows how to communicate your message
Pierre A. Kandorfer, Ph.D. knows how to communicate your message
PRLog - Nov. 19, 2012 - CALIFORNIA CITY, Calif. -- There are countless politicians with a perfect message, but they cannot communicate their message the right way – and lose elections. And there are tens of thousands of superior products on the market with no chance to ever make it – just because their marketing managers can’t present them to the public the appropriate way.

Communications is the magic word.  Communicating means “transmitting” something from the person A to the person B. Not unlike radio waves, you have to be on “the same frequency”. The best intellectual explanation finds no response when the recipient of the message is not intellectually on the “same frequency”. Another words, finding the right “target audience” and talking in the style of this audience is the first hurdle.

Then, a full series of other considerations must be met such as style, emotion, fun, drama, surprise, contrast, formal word play and much more. The most important aspect is, however: Less is more! Putting everything into a “nutshell” is often the most difficult part. If you don’t catch the attention of your customer within the first ten seconds, you probably lost him.

If there is any generalized advice suitable it is this case: Hire an experienced copywriter – as ad agencies do it all the time – and let him or her do the job.

Starting at just a couple of hundred bucks per day, you can hire a good copywriter who would do the job you need. Is this too expensive? What do you cost per hour or per day? It’s worth comparing whether you really save money or not by writing your promotional material yourself.

Do you ever wonder why some major companies spend thousands of dollars for one single ad text for their advertising, PR or marketing?  They don’t do it because they are “stupid” or just “burn” through their budget. They do it because it works. In short: Good PR, advertising and marketing are not an “expense” - but investment. The ages old saying comes to life: You have to spend – at least - some money to make some money. No ad – no biz! However, many small and midsize businesses overlook this in a surprisingly unsophisticated way.

SkyPress Media offers a free promotional evaluation for small and midsize businesses interested in a new promotional approach. For many years, SkyPress also offers professional HD video production services for all kind of distribution such as TV, industrial video, presentations, YouTube and more. Short commercially produced HD videos for YouTube start at only $1,750.  Additional information is available at SkyPressMedia.com.


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Industry:Marketing communications
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