In fact, just 50% of over 55’s will buy gifts that will help to keep their friends and family warm and cosy this year.
However, the survey of 1020 people revealed that it is now the younger generation who are now looking to say ‘Merry Christmas’ with a sock or two.
Over 80% of 18 – 24 year olds admitted to planning on treating their loved ones to layers of winter woollies this year, whilst just over one third of 25 – 34 year olds will be flexing their jumper wrapping skills during the festive period.
Sock it to me
The survey established what Brits are doing in 2012 to make their homes more comfortable, and identified that just under a third of Brits are planning on giving socks to their loved ones this Christmas.
With each of us going through an average of 2.23 pairs due to excessive wear and tear throughout the home, it’s no surprise that socks are high on the ‘to-give’ list this season.
Martin Dootson, market development manager at Polypipe Home Solutions, comments: “The survey has shed some light on our expectations this year as far as Christmas presents are concerned, and what is particularly evident is that we’re a nation of sock lovers.
“As we wrap up to beat the cold, it seems that we’re going through more and more pairs and as a result many of us will be receiving extra pairs as gifts this year.”
The survey found that carpet joining strips, furniture and splinters came up some of the main reasons we snag our socks around the house, with men twice as likely as women to snag their socks on skirting boards around the house.
Alarmingly, the average person wears their socks 2.05 times around the home before washing them, with 5% of smelly Brits admitting that they wear them 5 times or more!
One in three women surveyed admitted that they were likely to put their cold feet on a loved one in bed in an effort to keep warm, with men more likely to wear their partners socks around the home.
Martin Dootson said: “With some people in the UK wearing socks in the house for as long as 5 days without washing them, and their partners then wearing those socks to keep warm, the lengths we go to in order to keep our feet warm in Britain are very interesting.
“One popular alternative to layering up in your home is to fit underfloor heating. Unlike radiators, modern systems can give out an even, ambient temperature helping to ensure you’re feet remain warm and your living space is that much more comfortable.
“The survey found that one in three of us aspires to have underfloor heating in our homes, and with so many sock-tales from the British public, it’s little wonder as to why.”
Underfloor heating is part of a range of Home Solutions products from Polypipe, which includes Rainwater Harvesting and Heat Recovery Ventilation. For more information and to find an installer in your area, visit http://homesolutions.polypipe.com
TOP WINTER WARMER CHRISTMAS PRESENTS
1) Big jumpers
2) Comfy socks
3) Scarfs and hats
4) Hot water bottles
TOP REASONS TO SNAG YOUR SOCKS
1) General wear and tear
2) Carpet joining strips
4) Skirting boards
5) Splinters in wooden floors
6) Kids toys
7) Pet eats them
8) Laminate floors
Polypipe Home Solutions is a service offering of Polypipe Building Products, a trading division of Polypipe Limited. Polypipe Underfloor Heating, Heat Recovery Ventilation and Rainwater Harvesting have been designed to provide comfort, efficiency and sustainability to homeowners and renovators. All products use leading edge technologies and meet contemporary living aspirations.
Polypipe employs over 2000 employees across UK, Europe and the Middle East and operates over 17 manufacturing and operational sites. Polypipe has the widest product range available in the market sector and is leading the way in embracing new materials, new ways of working and developing new products to meet the needs of customers and consumers.
Notes to Editors:
The details listed in this press release are derived from the results of a survey of 1020 people conducted by Censuswide. The respondents were aged between 18 and 75 and have either purchased a house in the last three years or will be looking to buy in the next 24 months.
Refresh PR | 0161 212 1695 | www.refreshpr.co.uk
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Tom Lay | 0161 212 1693 | Tom@refreshpr.co.uk