“SAB Ka Waqt Aata Hai”
Mumbai: Victory of the underdog has never been as rib tickling as you will find in the new advertising campaign for SAB TV, a delightful bunch of ads that urge people to stay together in harmony and savour life as one.
The brand campaign consists of three films which are of course, funny and very entertaining. Well written and characterised, the storyline for each of the three is similar in that it humorously celebrates the comeoccupence a bullying character receives after years of having persecuted the underdog. Every dog, after all, has his day, as the saying goes, and it's sharply captured by the adage ‘Sab Ka Waqt Aata Hai!’
The message goes, ‘Sabka waqt aata hai, Toh bhaiyo aur behno sab mil- julke raho. Kyunki asli mazaa sabke saath aata hai.’ Conceptualised by Everest Advertising;
Comic situations and witty lines make the commercial tough to miss. Locations and characters are straight out of the everyday common man’s life, keeping in line with the theme and concept of all SAB TV shows. Hence, the commercials are bound to get the audience to connect to it instantly.
One of the scripts is about a student who is not very good in Maths and is constantly punished by his teacher. The child grows up to be a doctor and the teacher lands up at his clinic for treatment. The look exchanged between them says it all. Another script is about two brothers with moustaches, the older one constantly reminding the younger one about the fact that his moustache is longer. One day, the barber accidentally chops his moustache off, putting paid to his vanity, giving his humble brother his day in the sun, and of course, the longer moustache. The third script is probably a cinch to be the most popular script, mirroring every TV show concept on air. It is about a tyrannical saas who traumatises her timid bahu, only to find that the tables inevitably turn one day, punishing her with her just desserts. Poetic justice can be funny too.
Commenting on the launch of the new brand campaign, Mr. Anooj Kapoor EVP and Business Head SAB TV said, ‘The brand films further reinforce the channel brand promise that real fun lies in celebrating life together.The humour and messaging in them is as smoothly interwoven as in our shows.We are confident that these brand films would further stregthen the brand.”
Stay united and enjoy life together, for you never know what the future brings. This well meaning message wrapped in the endearing humour of these TVCs, will hit primetime real soon, to help SAB TV win hearts as always, yet again.
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