Clean up Australia is a non-for-profit environmental conservation organisation, founded by Ian Kiernan AO. The organisation fosters relationships between the community, business and government to address the environmental issues of waste, water and climate change. Clean Up Australia is involved in a number of environmental initiatives and events locally and globally, including Clean Up Australia Day, The Great Northern Clean Up and Clean Up the World.
“We feel privileged to be creating Clean Up Australia’s annual report design this year – it’s one of the most significant communication tools for any organisation. Our design team is aiming to produce the most inspiring and creative communication piece for the organisation.”
As part of an ongoing commitment to giving back to the community, Attractivo launched Pro Bono Initiative in early 2012. The goal with this program is to empower the graphic design agency to support 30 not-for-profit organisations and charities within the next three years.
The Initiative is made up of several annual programs – in 2012, five NPO/charities were offered the pro bono graphic design service of their annual report. Clean up Australia was one of the NPOs selected for this program.
The creative process of the Clean up Australia’s annual report is now in its final stages. The report will be published in late November.