Aga Moodley, founder of ‘I A.M. the Brand’ Styling has, over the last few years, looked closely at the impact image and self-brand have in the context of social and business situations, both through her own experience of styling clients and through the works of others in this field. Aga says: “If you care about your professional development you have to tick all boxes and that includes your look and image at work. It is not enough to just follow the corporate dress code and blend in. You need to stand out within the constraints of what’s acceptable in your company”.
According to Dario Maestripieri, Professor of Comparative Human Development (http://humdev.uchicago.edu/
Aga coaches professionals on how to cleverly use their current wardrobe or new pieces of clothing to create a distinctive signature look. In short, your clothes reflect your personal brand identity and they should also consistently reflect the job you want - as well as the job you’ve got.
While this particular service from I A.M. the Brand is applicable to all candidates, those who benefit most are networkers, presenters and high flyers because in their roles, uniqueness as well the reflection of the brand or organisation they represent is critical to be recognised and remembered.