Speaking about the move, CWFA’s Principal Consultant Justin Fong explained that it is a natural extension to CWFA’s current range of services. “Since we were already focused on managing the crisis, or tail-end part of branding, moving up the value-chain allows us to better serve our clients. We now not only protect, must also build and monitor our client’s brand and reputation.”
As testimony to the success of this move, Justin disclosed that since CWFA expanded their range of services in August 2012, CWFA has successfully signed on 12 new clients on retainers.
Simply put, our unique selling point is “CWFA provides PR services for Small and Medium Enterprises. While other PR agencies focus on helping companies with big marketing budgets, CWFA specializes in helping the small business owner position and raise awareness of their product and services using traditional PR and social media tools.”
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