PRLog - Nov. 17, 2012 - CALIFORNIA CITY, Calif. -- Surviving always means cutting down on everything, maybe downsizing and refocusing on all aspects of the business. Saving is good and essential. However, saving on what? Personnel, leases, loans, operational expenses, marketing and advertising?
Pierre A. Kandorfer, Ph.D. offers new promotional solutions to old problems
Most aspects of saving have their own negative consequences often leading to less revenue and less profit. Re-negotiating leases, loans and salaries - as well as streamlining operational expenses - is always a good idea.
What most people cut first is actually their marketing and advertising. Many business owners think cutting on promotion is the easiest way to save money – but is this true? Saving even on advertising – as far as possible – is a necessity, but slashing promotion might be fatal!
Do you ever wonder why some major companies spend ten thousands of dollars for one single promotional photo for their advertising, PR or marketing?
They don’t do it because they are “stupid” or just “burn” through their budget. They do it because it works. “A pictures is more worth than thousand words”, an old saying suggests. In short: Good PR, advertising and marketing are not an “expense” - but investment. The ages old saying comes to life: You have to spend – at least - some money to make some money. No ad – no biz!
However, many small and midsize businesses overlook this in a surprisingly unsophisticated way. Real estate agents for example admit that their customers gladly lower their sales price at five thousand dollars instead of spending just five hundred dollars for professional photos that really sell.
SkyPress Media offers a free promotional evaluation for small and midsize businesses interested in a new promotional approach. For many years, SkyPress also offers professional HD video production services for all kind of distribution such as TV, industrial video, presentations, YouTube and more. Short commercially produced HD videos for YouTube start at only $1,750. Additional information is available at SkyPressMedia.com.