With that in mind, one of these authors has created a brand-new website, SocialMediaColdCalling.com, that will focus on teaching sales professionals, managers, and directors, how to properly use social media properties such as LinkedIn and Facebook for lead generation, now that the Internet age is rendering the cold call ineffective.
"Social media is a gold mine for salespeople, but few know how to use it - they set up a LinkedIn page and then wonder why they're not making any contacts. Our goal is to teach sales reps how to effectively use LinkedIn, blogging, Facebook, podcasting, YouTube, and other new media to lure in sales leads at an astounding rate," claims the site's founder.
With studies showing that less than 1 in 5 business owners or executives are even reachable by cold call, let alone willing to buy as the result of one, it's imperative that salespeople adapt to the new economy and accept these changes as permanent.
"It was formerly a slow process, and sometimes expensive, involving direct mail, email marketing, and pay-per-click marketing to attract leads without cold calling. But now, with social media and LinkedIn in particular, a sort of 'new cold call' has risen from the ashes and is proving to be the proverbial Holy Grail for salespeople who know how to use it effectively."
Those who are interested in learning more can visit the site at http://socialmediacoldcalling.com/